Do a quick search on Google maps and see if your business already exists. If it does, claim it but if it doesn’t, you can add it manually. You’ll receive your verification PIN within 2 weeks after you registered. So make sure you enter right address where you will receive the verification code.
Make sure you add correct business name, many people get confused and enter their website. So add correct business name as you registered, you may find this on your business registration certificate. After adding your business name on Google, It will be showing up when you search for your business name, so it’s extremely important to add correct business name.
If you are running storefront business then you must have business address, if you are running business from home or Mobile Business then you can get verified for Google my Business Listing, and you can select not to show your home address if you don’t want to. It is very important that you enter appropriate street address and avoid abbreviation like street into (st). If you want to show up #1 for Local searches & on maps then you must add your business address.
Its very important to add the hours appropriately if you are running local business because Google will be showing your opening and closing time to local searches. If you entered incorrect hours you may miss out many customers. If you have made mistake when you were listing your business you must login into your account and correct the hours immediately.
Adding special hours on Google my Business Listing will help your customers to plan earlier and it will be increase in sales especially in holiday season such as Christmas time, Canada Day, Easter. You can show different trading hours on any holiday period or mark down as closed. So your customers are fully aware of your trading hours while holiday season.
Adding your business phone number creates ease of access for your customers to call you directly from the google search from their mobile without tapping in any number. If you entered with area code it will be showing your business on top result when local people searches for your services. So add your landline telephone number with area code, and add mobile if you are Mobile Business.
Adding website Url gives extra information to your customers and it will be shown on Google My Business Listing whenever searched for your business name or local. Its very important to add correct Url such as (http://mybusiness.com.au or https://www.mybusiness.com.au ) You need to add the right Url address otherwise your website won’t get found on browsers unless you have re-directed.
Appointment Url enable users to book an appointment directly from your Google My Business listing. These URLs can be third-party booking or ordering services for local business. You won’t be able to edit appointment URLs that are added automatically by Google but you can add it manually when listing your business on Google.
Make sure you choose the right category that suits your business model, if you are not sure which category to choose for your business, check out this Google guide here https://support.google.com/business/answer/7249669?hl=en, it will help you select the right category for your business. Its very important for Local Business to choose right category such as Pizza shop, Restaurant or Salon. This will rank you #1 on Google for Local searches on Google Maps & results.
Every business try hard to showcase their business, so images makes big difference when it comes to show real work. If your business photos are very small or not very attractive what you sell then you won’t be able sell much and most of your traffic will be going to your competitors if they are good looking on Google Listing. So add 2-5 high quality images on Google My Business Listing and also optimize it, add copyright so you also get clicks from image searches.
If you know Google maps, you’ll be familiar with street views which lets you see a location through a 360-degree photograph. That’s exactly what business view or virtual tour is, except it’s a view of the inside of your business. You can add virtual tour by hiring a Google-approved photographer and having them come to your business and take some photos.
Make sure you don’t leave anything and must add social profile to your Google My Business Listing, You need to optimize it with Schema on your website and google will show it on its Listing.